TV hearthrob, Nick Mutuma's Nigerian production of the MTVBase produced sex and relationships drama series, Shuga won the prestigious Gold Award in Edutainment at the World Media Festival.
Nick stars in the drama series as Leo where he is joined by top Nigerian stars like Ice Prince, Iyanya, Maria Okanrende, Tiwa Savage, Chris Attoh, Ikubese Emmanuel Ifeanyichukwu, Dorcas Shola Fapson, Leonora Okine, Sharon Ezeamaka and Timini Egbuson.
The World Media Festival Gold Award recognises true excellence in modern media communication.
Georgia Arnold, executive director, MTV Staying Alive Foundation shared her excitement about the award, "We are honoured to receive the World Media Festival Gold award for Edutainment, recognising the value of Shuga as a vehicle for communicating messages about public health, as an entertainment experience, and as a grassroots teaching tool."
Alex Okosi, Senior vice president and managing director, Viacom International Media Networks (VIMN) Africa also commented, "Set in Nigeria but following universal themes, Shuga showcases the creativity of Nigerian writers, directors and actors. We are delighted that these talented individuals had this mainstream opportunity to demonstrate their talents on TV and other content platfoms around the world, using authentic Nigerian voices to paint a new picture of the continent on the global stage, while simultaneously fulfilling important public health goals."