Tanzania: Radio Drama to Promote Culture of Insurance

A NEW radio drama by Tigo Bima launches on Wednesday on Clouds FM with the aim of familiarising Tanzanians about the benefits of insurance. The drama is one of the first radio initiatives of its kind, and will run twice a day for eight weeks on the Jahazi and Leo Tena programmes.

The project is launched by Bima, a leading provider of mobile-delivered insurance in Tanzania which sells life and hospitalisation insurance in Dar es Salaam through Tigo's mobile network. Speaking during the launch, Tigo General Manager Mr Diego Gutierrez said: "Mobile networks like Tigo have a vital role to play in providing affordable financial products to the mass market.

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