First Mutual Savings Fund has rebranded to First Mutual Health to reflect the new identity and association with the parent company, First Mutual Group.
The rebranding follows the group's name change to First Mutual Holdings Limited from Insurance Group Africa First Renaissance Corporation Limited last year as it seeks to bury its troubled past and improve visibility in the market.
Speaking at the First Mutual Health official launch in Harare on Friday, First Mutual Health general manager, Stanford Sisya said the launch of the new identity marked a milestone for the company.
"First Mutual Health medical fund is different from the traditional approach and is relevant to the prevailing social and economic circumstances of both corporate clients and individuals, which is the basis upon which it came into play five years ago," Sisya said.
He said the First Mutual Health premium grew by 19% during the 2012 to 2013 financial period.
The growth was attributable to the 36% increase in membership.
"This is a reflection that as a business, not only are we growing, but we are also contributing significantly to the health sector in Zimbabwe. Looking ahead, the company will continue to seek new business through providing quality service, demonstrated claims paying ability, wellness campaigns, innovative products and affordable pricing to our members," he said.
He said members would have access to medical care in many areas of Zimbabwe which included Victoria Falls, Triangle, Binga and other outlying areas.
Sisya said that the company had also established effective strategic partnership with medical service providers who are well-represented across Zimbabwe, mostly those who are present here as well as in India, Malawi and South Africa.
Speaking at the same event, a director in the Ministry of Health and Child Care, Tonderai Kadzere said the private sector should develop programmes which complemented government and helped reduce maternal and infant mortality.
"I must commend you for your wellness programmes and the offering of free medical consultation and treatment in the various parts of the country through these initiatives. We are saying as government, we cannot do it alone, we require the efforts of the private sector as well," Kadzere said.