Beijing — TANZANIA'S film industry stakeholders have all reasons to smile after China started to train digital film makers and related skills this year.
The training of 'Bongo Movie' producers will include cartoons and animation production, television, movie-making and related skills to boost further real results in the cultural area.
According to China Ministry of Culture, this is centred on expanding the scope of training from the current traditional training on pottery, wood carvings, martial arts and acrobatics, cultural heritage safeguarding, library and book management.
"China this year expanded its cultural exchange scale and scope with Tanzania," Zhao Haisheng, Deputy Director- General of the Bureau for External Cultural Relations in the Ministry of Culture said.
"The idea is to go in-depth in our cooperation with Tanzania," Zhao said when answering a question from the 'Daily News on Saturday' at a press conference to officiate African Cultures in Focus 2014. The training will be con- ducted in Nanjing, the capital of Jiangsu Province.
In April, another Chinese TV series was launched in Tanzania dubbed 'Jin Tailang's Happy Life' which is in Swahili. This follows the success of another Chinese TV soap called "Dou Dou and Her Mother-in- Law."
Apart from that, Beijing will in September hold a Chinese film week in Dar es Salaam to be followed by 'Fall in Love with Tanzania' picture exhibition in Beijing between September and October.
Film-wise, in 2012 China overtook Japan to become the second-largest film market after America, with box-office receipts of around 20 billion Yuan (3.6 billion US Dollars), with domestic films having a share of around 60 per cent.
During his visit to Tanzania in March, last year, China's President Xi Jinping pointed out that China will place greater emphasis on people-to-people and cultural exchanges between China and Africa so as to improve mutual understating.
The Bongo Movie has grown substantially over the last few years, emboldened by the success of the Nigerian industry -- but quality still remains a big challenge.