Nigeria: Emzor Unveils Wellness Ambassador

29 May 2014

Before the recent unveiling of Maxwell, the Wellocrat, the brand ambassador of Emzor Pharmaceutical Industries Limited, which took place at Ambassadors Hotel, Ikoyi, curiosity was so thick in the air. Who, indeed, is this Maxwell ? Is he a Nigerian or an expatriate? Is he a musician or an actor? Why will Emzor make an unknown person its brand ambassador? Such were the kind of questions, which must have agitated the minds of everyone in attendance.

In the course of the event, however, the moment of truth came: Maxwell, the Wellocrat, was unveiled by the GMD/ CEO Emzor Pharmaceutical Industries Ltd, Dr. Stella Okoli. To the amazement of all present, Maxwell turned out not to be a human being, but a cartoon character in red bow tie!

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