Three historical events have hindered Nigeria's brand building effort, said Mr. Ben Bruce, Chairman of Silverbird Group. He highlighted the Nigerian Civil War, the 2001 Miss World Beauty Pageants and the current Boko Haram insurgency as bane to positioning Nigeria as a global brand.
Bruce disclosed this during the second edition of Marketer's Evening organised by the Advertisers Association of Nigeria (ADVAN) while delivering a speech titled, "From local to global, Building the Nigerian Brand.
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