Daily Maverick (Johannesburg)

South Africa: Mitsubishi Outlander - Is Value Reason Enough?

analysis

The Mitsubishi Outlander is a pedigreed player in a closely contested segment. The medium-sized soft-roader offers seven seats and a full-house interior, clean and slipstreamed styling, and an electronically controlled all-wheel drive system. But compared to its rivals, its strongest selling proposition is value for money. Does that make the latest Outlander a compelling buy? DEON SCHOEMAN finds out.

In their start-up years, Korean automakers sold barely adequate cars, created by using bought-in, older-generation technology, by slashing prices and adding features in an effort to express value.

How things have changed. Today's Korean cars are right up there with the best. They've been designed, developed, engineered and executed in-house, and they're proof of how quickly an industry can progress from fledgling to famous.

What relevance do Korean brands like Hyundai and Kia have in a review of a Japanese product? Well, the product in question is the Mitsubishi Outlander, a medium-sized SUV with two strong Korean rivals: the Hyundai Santa Fe, and the Kia Sorrento.

The Outlander has a pedigree that stretches back over several decades, while the Santa Fe and Sorrento nameplates are relatively recent additions to the softroader fray. They also look keener and fresher, with designs that...

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