CAJ News Agency (Johannesburg)

11 June 2014

South Africa: Mobile Devices Boom to Drive Innovation - Expert

Sun City — THE envisaged mobile devices boom in Africa is increasing and mobile technology is a catalyst for both business improvement and innovation, a technology expert projected.

Jon Schmidt, global vice president for Mobile Sales and Solutions at SAP, said mobility is changing how the world operates.

He pointed out the predicted growth of mobile devices, from 2,5 billion today to 50 billion by 2020.

Schmidt added that the two main benefits that mobility had shown was an average of 84 percent productivity gains in the workforce and 74 percent gains in revenue.

The key, he explained is to implement mobility in such a way that it is easily adopted.

“Mobility should be seen as a user experience and not an application. In any mobile strategy, the user comes first.

"And, never assume you know how a customer works. When developing a solution for a client always bring them on board to thoroughly understand what is needed and how it can best be represented for ease of use," stressed Schmidt.

He was presenting at the ongoing SAPHILA 2014, the African SAP User Group's (AFSUG) biennial conference, which ends on Wednesday.

The event is held at the Sun City Resort, North West Province in South Africa.

Schmidt's presentation highlighted the following five mobile priorities, deemed by SAP to be essential for customer adoption: business value for mobile investments, delightful user experience, security, flexibility and continuous business transformation.

“The new workforce is one that has grown up with mobile devices. To attract this new talent, a high level of technology must be met,” he added.

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