Kenya: World Cup to Create 3x More Traffic Than a Month of Internet Usage in Brazil

With the FIFA World Cup 2014 now well underway, tens of millions of people are viewing games and/or highlights via the Internet. Video streaming and IP broadcast of the World Cup is anticipated to generate 4.3 exabytes of Internet traffic, which is three times the amount of monthly traffic generated by this year's World Cup host country, Brazil.

In addition, Internet traffic generated by the 60,000 people in a stadium and traveling to games is forecast to surpass the average busy-hour traffic from all 94 million smartphones in Brazil.

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