19 June 2014

Mkito (Dar es Salaam)

Tanzania: Diamond Platnumz Joins the Mkito Revolution

press release

Great news for Tanzanian music lovers all over the world: Tanzania’s most popular singer Diamond Platnumz is now distributing his music online on www.mkito.com.

Dar es Salaam – Tanzania’s newly launched music distribution platform has now added yet another outstanding artist to its expanding music portfolio. Just before taking off to South Africa to shoot the music video for his latest music release Mdogomdogo, Diamond Platnumz and Mkito.com have signed an agreement for online distribution of his music.

“Diamond is one of the most popular East African singers right now and many of our users across the world have been requesting his music, so we are very happy to be working with him now” said Sune Mushendwa, founder of Mkito.com. Diamond Platnumz is currently nominated for a BET award in the category of Best International Act: Africa. Earlier this year he impressed his home country by winning not less than 7 awards at the annual Kilimanjaro Tanzania Music Awards. “Along with Diamond’s latest single Mdogomdogo, which was released only about a week ago we also have all his best hits available on Mkito.com. This has excited particularly our users outside of Tanzania as his music can be difficult to get hold of online” said Sune Mushendwa.

About Mkito.com

Mkito.com launched on April 30, 2014 with the ambitious goal of reaching 500,000 users by the end of its first year of operations. On Mkito.com users from across the globe can buy and download music from Tanzania’s hottest artists including Fid Q, Shilole, Belle 9, Rich Mavoko, Mwasiti, Vanessa Mdee, Barnaba, Amini, Jahaz Modern Taarab, Twanga Pepeta, Hamza Kalala and many more.

“Mkito.com was started out of necessity. With CD sales having become virtually non-existent because of illegal online music distribution we needed to create a central platform that would cater for the masses and also generate revenue for the artists. So far we have already signed up over 300 Tanzanian artists and more are signing up daily. Initially we are only focusing on Tanzanian music but we are planning to expand throughout East Africa with Kenyan and Ugandan music as well.

As the music market is moving online we want to have as broad a music portfolio as possible including both new and old music because a lot of the older Tanzanian music is not available anywhere online” said Sune Mushendwa. The music genres available on Mkito.com does therefore not only include Bongo Flava and Pop music but also more traditional Tanzanian music such as Mchiriku, Taarab, Zouk, and Bendi.

Mkito.com also allows Tanzanian users to download up to 10 free tracks monthly supported by adverts. Each free downloaded song has a 5-7 second advert attached to it which is paid for by the advertiser. Thus the artist is still getting paid although the song was downloaded for free by the user. “By being the first platform in Tanzania to use this model of free downloads supported with adverts, Mkito.com differs from its competitors and is quickly becoming very popular among the Tanzanian artists.

Another unique feature of Mkito.com which is particularly favored by the artists on the platform is its transparency. Each artist have their own log in where they can follow all downloads of their songs in real time and thus easily monitor all revenue they make.” said Sune Mushendwa.


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