The on-going World Cup is proving to be more than just a soccer fiesta as many organised groups from various parts of the world have been capitalising on the global fiesta to initiate social campaigns aiming at correcting anomalies.
The campaigns have been aimed at highlighting peculiar plights in the society and efforts at re-addressing concerns as well as explaining polices or misconceptions.
The Brazil's Federal Government has been using the forum provided by the World Cup to highlight its accomplishments, and programmes aimed at improving social welfare for the citizenry. Some of the issues bother on racial discrimination and the positive efforts aimed at bridging racial divide.
In the same vein, some interest groups from Nigeria have since their arriving in Brazil for the World's most glamorous sporting spectacle, been striving to sell various campaigns in solidarity with President Goodluck Jonathan.
Some of such groups from Nigeria have been sending out strong messages in a bid to rally international support toward the Federal Government and people of Nigeria, currently fighting the menace of insurgency, a major local programme that had assumed international dimension.
It was a matter of interest to read banners being promoted by the group of stakeholders, urging the world to unite against the Boko Haram insurgency. "World Unites Against Boko Haram" was one banner spotted at some venues of the World Cup.
The group had also been giving out T-shirts with such inscriptions and unveiling banners that were being conspicuously displayed at virtually all the 12 world cup venues in Brazil.
One of the stakeholders for the campaign, who pleaded anonymity, explained that the campaigns were aimed at sharing the dreams and aspirations of a president, with an honest intention, but largely misunderstood and misrepresented.