20 June 2014

Nigeria: Boulos Foods to Launch Fruit Drinks

A major player in the Nigeria business climate, Group Boulos, through its subsidiary, Boulos Food and Beverages, has concluded plan to storm the market with four different variants of food drinks to meet the yearnings of Nigerian consumers. The launching will be coming up in Lagos.

Speaking on the products, the National Sales and Marketing manager, Mr. Joseph Abikhalil, said the drinks were provided in line with the desire to meet the needs of different age groups in the society.

According to him, the products come in different variants including fruit juice and fruit nectars.

Expatiating on the target market for each offering, Joseph said the frootzy is targeted at school-age children and teens while the Frootz, which is basically the nectars, is targeted at grown-ups. He added that the products have been packaged and formulated to enhance the healthy need of consumers through the provision of high quality, healthy and refreshing fruit nectars and juices.

While promising Nigerians of the accessibility an availability of the offerings, Joseph stated that the products would be available at pocket friendly price

The flagship brand from the stable of Boulos Foods and Beverages, Marnia Tomato paste, was introduced into the market last year.

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