21 June 2014

Kenya: Li & Fung Keen to Enter Kenyan Market

Nairobi — Consumer products supply chain company, Li & Fung, has expressed interest to set up shop in Kenya as part of its efforts to meet global demand for premium textile products and related goods.

The Hong Kong headquartered industrial firm will be seeking to explore opportunities in the local textile sector.

The firm has just concluded a fact-finding mission to Kenya hosted by Ministry of Industrialisation and Enterprise Development Cabinet Secretary Adan Mohamed.

Following its fact finding mission, all indicators are now positive that Li & Fung may be one of the first operators at the proposed Textile City to be located at the Export Processing Zone complex in Athi River.

Speaking when he hosted Li & Fung executives in his office, Mohamed said that global players are trooping to East Africa with a keen eye to set shop in Kenya.

Mohamed said his ministry is sparing no effort to revamp the textile sector and is rolling out a raft of measures to attract the best players at the global stage.

"There is a great opportunity to create jobs in apparel manufacturing in the short term as a quick win to address the unemployment challenges currently faced in Kenya," he said.

He added that the government has committed resources to revitalize the textile sector that will ensure its competitiveness is un-matched in the region and that Kenya is well positioned to become the regional hub for textiles and apparel production.

Li & Fung specialises in supply chain management of high-volume, time-sensitive goods for leading retailers and brands worldwide via an extensive global network.

By entering the Kenyan industrial space, Li & Fung will be extending its reach beyond its current operations in Egypt, Mauritius, Madagascar, Morocco and South Africa.

Li & Fung's sourcing business covers a wide range of consumer products, from soft goods (garments and apparel) to hard goods (non-apparel products such as toys, home furnishings, sporting goods, footwear, and health and beauty products).


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