Capital FM (Nairobi)

20 June 2014

Kenya: Property APP Goes Live in Emerging Markets Including Kenya

Global real estate portal Lamudi has unveiled a world-first Android app for house-hunters, available in 28 emerging markets worldwide.

The app, Lamudi: Real Estate for Sale and Rent, hosts more than 400,000 property listings from Africa, Asia, the Middle East and Latin America, giving international house-hunters a free mobile platform to buy, rent or sell real estate on the go.

The launch of Lamudi's Android app follows the successful roll out of the company's iOS app in four countries last week. The iOS app is currently available in Pakistan, Mexico, Colombia and Morocco, with more countries from the Lamudi network to be added soon.

The recent State of the Internet report highlighted the pace of growth for mobile in these regions. In Kenya for example, 60% of smartphone users use the android operating system and 21 million Kenyans have access to the internet.

"This will be the first Real Estate App in Kenya and a trend that will change the real estate market and encourage people to get their dream home or property online from our trusted sellers easy and fast," said Aneesa Arshad, CEO Lamudi Kenya.

Android remains the dominant mobile platform worldwide, according to recent figures from Statcounter. More than 52% of smartphones are now running Google's operating system. Apple's iOS is the world's second most common platform, capturing 23% of the global smartphone market.

"The Lamudi app is the first app of its kind in the world, due to the vast outreach of the app to 28 different emerging markets around the world, 17 of which are in Africa. This is a huge step for Lamudi in bringing the global real estate market into the pockets of millions of new users, who will now have access to the world's largest online real estate platform on the move. Lamudi is revolutionizing the way that users are searching for their ideal home, and will continue to underline its dominance as the market leader in Africa and the world," said SachaPoignonnec, Lamudi's founder and co-CEO of Africa Internet Holding.

Both the Android and iOS apps have customized search functions, allowing users to easily filter results by country. A key feature of the app is the match alert function, which notifies users as soon as a property that suits their needs hits the market. Users can also create a list of favorites to bookmark properties, which can be accessed at any time and on any device.

All listings feature high-quality photo galleries, detailed property information, maps, and multiple contact details for property owners or agents. House-hunters can also share their favorite properties with family and friends via Facebook, Twitter or email.

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