Nigeria: Lessons From Yes! Magazine's Business Lectures

HE IS a young Nigerian, with a brilliant mind and a proud pedigree of having gained worthwhile experience in the challenging sector of the publishing of soft sell magazine from one of the Masters of the Game. Then he decides to chart his own course, with a good number of trusted friends to buoy his dreams. And to carve a niche for his brand, he decides again to embark on an inspirational Annual Business Lecture to assist Nigerians with innovative ideas to drink from the fountain of knowledge of those who have been there, faced challenges and overcome them. Especially those entrepreneurial geniuses who hold aloft the beacon of our collective hope and tell us that 'YES!' indeed, even in a dark, inclement business environment as Nigeria presents, it is possible to achieve business success.

That highly resourceful Nigerian is none other than Mr. Azuh Arinze. The ever-smiling, humble and focused young man is the former editor of Encomium Magazine and currently the C.E.O of Honours Communications Ltd, publishers of YES! Weekly magazine. The colourful tabloid which is prided as 'more than just a soft sell' recently celebrated three years on the news stand with its third edition of the Annual business lecture.

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