In an effort to reinforce its leadership of the fruit juice market, Capri-Sonne, a fruit juice brand recently launched a consumer promotion tagged 'Collect the Fun in Lagos.'
The promo which will utilize RIO 2 merchandise and gift items in one million cartons of Capri-Sonne will cover Nigeria.
RIO 2 is a 2014 American 3D computer-animated adventure-comedy film. It is the sequel to the 2011 computer-animated blockbuster movie Rio. The title refers to the Brazilian city of Rio de Janeiro, where the first film was set and Rio 2 begins, though most of its plot occurs in the Amazon rainforest.
Speaking on the promo in its Lagos head office recently, Managing Director of Chi Limited, Deepanjan Roy said the company is excited to tie up with Capri-Sonne Worldwide on the promo where gifts totalling one million will be enjoyed by customers.
Roy said every RIO 2 promo carton of Capri-Sonne will contain RIO free gifts including two straws, one wristwatch, one wrist wrap, one colour pencil and one puzzle.
He added that the promo which hopes to leverage on the widely popular RIO 2 film is not only open to consumers of one variant but applies to consumers of all existing variants of Capri-Sonne. He also disclosed that the turnout at the cinemas for the film which is being screened in Nigeria has been impressive stating that this has helped to drive huge sales for the brand.