CIO East Africa (Nairobi)

27 June 2014

Kenya: Youtube Helping Kenya's Content Creators Reach More People, Make Money Online

YouTube is helping Kenyan content creators make money on the video platform by training them on how to grow their fan base and use other online tools. The site has become the go-to destination for video footage on the web. The volume of content unites people from all walks of life through video.

Content creators like Ken wa Maria, Peterson Githinji (Pitson) and Man ingwe were today part of an interactive Youtube content creator training where they shared their experiences about YouTube as they learned how to utilize the platform to the maximum. In 2013, YouTube views in Kenya grew by over 95%.

YouTube attracts a global generation that has grown up watching what they want, whenever they want, on whatever device is closest. Globally, almost 40% of YouTube's staggering 6 billion hours of monthly watch-time comes from mobile devices. On average, 60% of a channel's views come from outside the creator's home country.

Nyambura Kariuki, YouTube Strategic Partner Manager, Google Kenya talked about how Kenyan's on YouTube should expand their portfolio by not just posting entertainment videos. "Entertainment is the most consumed content category by Kenyans on YouTube but we would like to encourage Kenyans to post videos related to other categories such as cookery, fitness, and comedy. Research also shows that 63% of YouTube users talk about what they see on YouTube with their peers," she said.

Kangai Mwiti, a Kenyan makeup artist started her YouTube channel - Bellesaafrica - in May 2012 and has received over 50,000 subscribers so far. Describing her journey on YouTube, she says that the sites has increased her clientele and allows her to meet her lifestyle demands with enough ease.

"Thanks to YouTube as I am making enough money to get me by. I am comfortable doing business on YouTube because my tutorials have earned me clients who I offer makeup services to," Mwiti explained.

Sauti Sol have YouTube to thank for the popularity of their new video 'Nishike'. The video has been banned from the country's TV stations, due to its content being deemed pornographic and inappropriate for general viewing. However, the video has so far recorded 650,633 views on YouTube.

Sauti Sol even got Trey songz, an American R&B singer, to have a go at their now infamous song, taping and posting a short, 9-second video on YouTube. The clip can be viewed via this link. Other local artistes who have been successful on YouTube include: Wyre, Jibril Blessin, Kangai Mwiti and Anderson Ambindi Murunga (Man ingwe).

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