Nigeria: Marketing and Nigerian Postal Service - Stemming a Decline

With the advent of digital technology, postal service all over seems to be fading fast into complete irrelevance. What should be done, from a marketing perspective, to stem the Nigerian postal service from going out of business? - A. O. Adegoke

The answer to why the Postal Service seems to be going out of business is not farfetched - Clearly the advent of digital technology (with the Internet and its associated electronic mail or email, assorted forms of the mobile phone).

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