South Africa: Unique, Edible Invitation to African Dinosaur Exhibit

Drawing inspiration from South Africa's iconic Zoo Biscuits, Cape Town's Natural History Museum created a unique, edible invitation to its African dinosaur exhibit to give children a literal taste for the thrill of palaeontology.

Operating on a shoestring budget, the museum has been struggling to raise awareness of its fascinating exhibitions amongst the city's parents, teachers and children. However, with the help of advertising agency M&C Saatchi Abel, the museum took an unconventional, low-cost but high-impact communications approach, that seems to be working well.

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