Elgeyo Marakwet Governor Alex Tolgos has launched a Sh20 million plan for farmers grow tea on 2,000 acres in the county.
He said the plan involves the county working with farmers to grow enough of the crop to sustain a new tea factory to be set up at Flax market.
"Once we increase production and we have a tea factory we will have created thousands of jobs for our youth," said Tolgos.
Launching the scheme at Kaptarakwa in Keiyo South yesterday, Tolgos said farmers will get tea seedlings on a 'buy one get one free' basis.
The county will spend Sh10 million to buy seedlings for farmers.
The tea farmers will in turn invest another Sh10 million to buy the seedlings.
"It's a partnership we are engaging in with our farmers."
Tolgos was accompanied by Agriculture executive Stella Rono.
He said although tea does well in the highlands of the county, farmers need to grow a variety of crops.
The county has partnered with Uasin Gishu and Nandi to export avocados to Europe and America.
Mangoes will also be exported, pyrethrum growing stepped up, and a fruit factory built.
"We have invested well in the agriculture sector to increase production of both food and cash crops," said Dr Rono.
Tolgos has commissioned more than 20 road projects in the wake of farmers' complaints about bad roads.