20 July 2014

Zimbabwe: Strawberry Flavoured Condoms a Hit

NEW flavoured Protector Plus condoms with a sleeker and more stylish packaging have been introduced on the market, replacing the old Protector Plus condoms.

The old condoms, whose packaging featured a happy couple, had become out of date and sometimes unpopular because of their unappealing latex smell.

The United States Agency for International Development's (USAID's) and the Population Services International worked together to redesign the new packaging.

"We wanted to make condoms more trendy, more contemporary," said Kumbirai Chatora, director of Social Marketing at PSI.

The new packaging is also slender, making it more discreet. USAID, which distributes condoms through PSI hopes that making condoms more fashionable would encourage people to use them more often.

Along with the new packaging of the original condoms, the condoms now come in three new flavours: strawberry, banana, and vanilla, thereby offering users a fresh alternative. So far, condoms with the strawberry scent (red) enjoy the highest sales.

The marketing campaign is geared towards men since they are the dominant purchasers.

Chatora added: "What we want is for the man to feel proud." The slogan for the new condoms is "I am the new man in town."

USAID supported distribution of the new condoms in April, and sales have increased by about 10 percent since then. Additional outlets have also started purchasing the new Protector Plus condoms.

"In the past, it was only the private sector (commercial brand) condoms that had colours and scents," Chatora explained. "The new condoms add value to the brand as a whole."

Diamonds Lose Their Bling in Zimbabwe

THE value of Zimbabwe's diamonds on the international market tumbled by as much as 56% between 2013 and 2014 to US$238,6 … see more »

Copyright © 2014 Zimbabwe Standard. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.