CIO East Africa (Nairobi)

18 July 2014

Mozambique: Vodacom Mozambique, Flytxt Partner to Enhance Revenue and Customer Experience

Flytxt, the big data analytics solution provider for Communication Service Providers (CSPs), has announced a strategic tie-up with Vodacom Mozambique.

Flytxt, through its Big data technology and analytics driven solutions, will enable Vodacom to enhance revenue and customer experience by analyzing customer behavior and extending next best offers to its subscribers in real-time.

"We continually strive to create moments of rewarding experience for customers. We chose Flytxt to augment our customer value management practices for their innovative analytics driven customer segmentation and engagement approach, to ensure we continue delivering on our Brand promise to our customers said Paula Zandamela, a Vodacom spokeperson. "This, together with our network quality and continuous expansion of services, will without a doubt keep Vodacom in leading position in Mozambique".

Flytxt solutions adopt a fully integrated man-machine collaborated approach. They not only generate insights and recommendations from varied data feeds within the CSP's network and IT systems but also transform them to real-time marketing actions and decisions for creating economic value across business workflows.

Commenting on the partnership, Hetarth Patel, Vice President Worldwide Sales, Flytxt, said, "We are excited to have Vodacom Mozambique on board. I am confident that our solutions would enable Vodacom to leverage touch points to optimize customer value by delivering contextually relevant offers and in real-time too."

Flytxt has signed up with over 50 CSPs, serving more than 500 million subscribers across APAC and EMEA, for its Big Data Analytics powered customer experience, revenue management and mobile advertising solutions.

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