This Day (Lagos)

22 July 2014

Nigeria: Leading U.S. Hair Brand, Design Essential, Launches in Nigeria

McBride Research Labs, Inc., the globally renowned manufacturer of leading hair care brand, Design Essentials, will launch its range of products in Nigeria during a business activation event tagged "Design Essentials Launch & Consumer Awareness Day" scheduled to hold in Lagos on Thursday, July 24, 2014.

The brand is marking its entry into the emerging hair care market in Nigeria by rolling out the 'McBride Research Laboratories Global Educator Program' as it prepares to identify its Master Trainers for Nigeria who will feature in the two-day technical challenge between July 21 and July 22, with leading salons in Lagos.

As part of its success markers, MRL provides education to over 350 schools of cosmetology in the United States displaying commitment to technical education for the professional industry; while also focusing on the foundations for building successful business men and women, who are professionals too in their chosen area of work.

To accomplish its objective for the Nigerian hair market, MRL, in conjunction with Compass Consulting, its Lagos-based country partner and PTF Orchards Ltd, its product distribution company, will embark on a series of educational events and cutting edge industry training for hairdressers and hairstylists nationwide.

Elaborating on this, Mrs. Tokunbo Chiedu, CEO, Compass Consulting said: "In recent times, our major concern as a consultancy in the trade and investment promotion space has been to facilitate the entry of brands that add value and those that serve the interests of our market and our people's aspirations to do better, be relevant and compete with counterparts on the global stage.

"We believe that MRL's approach and philosophy of committing to equipping professional hairstylists with knowledge and cutting edge skills in order to deliver quality solutions to their clients will stimulate professional growth in that sector of the economy. We look forward to working with schools, industries and of course governments to build capacity within the sector."

In addition to this, MRL is proud to be supporting the Lagos State Vocational Enterprise Board's Hairdressing Training Programme, and have pledged to deliver courses to support LASTVEB'S Hairdressing Training Curriculum.

MRL Founder and CEO, Mr. Cornell McBride, Sr., has been invited as special guest of the Governor of Lagos State at the upcoming Lagos State Enterprise Day to take place on July 23, 2014 in Lagos", Mrs. Chiedu further stated.

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