RETAIL chain Nakumatt's Malindi branch has reported low business with the management blaming this on travel advisories and insecurity concerns in the tourism resort.
The branch manager Alfred Omwaka said their sales had dropped by more than 50 per cent over the past few months due to the low number of tourists visiting the town.
He said the few who visit the outlet shop in a hurry due to increased insecurity in the coastal region. This he said is despite the stringent security measures put in place by the supermarket.
Addressing journalist at Malindi Museum after handing over a 51 inch television screen and paints to the museum.
"People should come for their normal shopping activities as everything is under care though not fully guaranteed" he said
The Coast region begins receiving tourists for the high season from mid July each year up to end of April.
Tourism players have raised concern over the ongoing attacks in Lamu County saying they had adversely affected businesses.
Omwaka said Nakumatt would continue supporting the National Museums of Kenya in its promotion of culture and heritage in order to attract domestic and foreign tourists.
NMK senior curator Swaleh Ghazaal said the number of foreign tourists visiting the museum had dropped ollowing the advisories and Lamu attacks.