Dr. Taleb Raifi, Secretary General of the World Tourism Organization (UNWTO), announced on Sunday (July 20) that UNWTO would continue to promote Ethiopia's rich and extensive historical, cultural and natural tourist sites. He said the organization would collaborate with Ethiopia's Ministry of Culture and Tourism to protect the heritage of the country, and help set up multi-tourism organizations as well as expand tourist infrastructures.
As Ethiopia was the cradle of human kind, he said, UNWTO remained committed to advertise Ethiopia's historic, religious and natural attractions through various promotional activities as well work to make Ethiopia a preferred tourist destination.
Tadelech Dalecho, State Minister for the Ministry of Culture and Tourism, emphasized that the discussions she had with the Secretary General of UNWTO were helpful in carrying forward Ethiopia's vision of becoming one of the top five tourist destinations in Africa by 2020. She noted that UNWTO's support would help create capacity to expedite the promotional activities necessary to transform the tourism industry. She said she appreciated UNWTO's pragmatic engagement in publicizing Ethiopia's major tourist attraction sites and provide support in the development of infrastructure.