Daily Maverick (Johannesburg)

25 July 2014

South Africa: Honda Accord - Can Bigger Be Better?

analysis

The Honda brand enjoys an elevated status among the motoring public, thanks mainly to a formula of fine engineering and enduring quality, garnished with innovation, individuality, and value. But in South Africa, the Honda Accord has never been a big seller. Can this latest, larger version do any better? DEON SCHOEMAN gets behind the wheel to find out.

Medium-sized sedans such as the Honda Accord, the Mazda6 and VW's Passat have been fighting an uphill sales battle for a long time.

The problem is that car buyers in this price bracket tend to opt for smaller sedans from premium brands like Audi, BMW, Mercedes-Benz and Lexus. And if they do need more space than those cars, they choose an SUV instead.

It wasn't always that way, or course. Until the early 1990s, South Africans loved their big family cars. Those were the days of the Toyota Cressida and its replacement, the Camry, as well as the Mazda 626 and Ford's Mondeo, to name a few.

The advent of the compact premium sedan in the form of the first-generation BMW 3-Series would change everything. Suddenly, a luxury brand was within reach, even if it was smaller, and the allure of an...

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