Johannesburg — BLACKBERRY, the global leader in mobile communications, has announced a collaboration with Microsoft to bring its popular messaging service to Windows phones.
BlackBerry Messenger (BBM) will be available on the Windows 8 phones and higher.
Bryan Biniak, Vice President and General Manager, Developer Experience at Microsoft said his company was intent on bringing the most popular application experiences to Windows Phone, and with BBM.
"We are pleased to bring many of its top features to the Windows Phone platform. BBM on Windows Phone brings our customers the secure, easy-to-use messaging experience they demand, and we expect that new features will roll out in the months to come," he said.
John Sims, President Global Enterprise Services at BlackBerry, said as the popularity of BBM continued to grow, the company was thrilled to have the opportunity to expand its availability to the Windows Phone community.
"The BBM app for Windows Phone shows our commitment to supporting cross-platform capabilities, and we are excited to be working with Microsoft to deliver a new level of collaboration to the Windows Phone platform."
The BBM app for Windows Phone builds on the collaboration, privacy and security features that are at the core of the BBM experience loved by more than 85 million monthly active users around the world.
Built specifically for the Windows Phone experience, BBM users will have a familiar, native user experience that embraces the clean, modern design of the Windows Phone UI.
Introduced in 2005, BBM is said to have set the standard for mobile messaging and continues to drive innovation in messaging and private social networking.
Today, BBM is one of the largest private social mobile networks, driving real, active conversations. Customers love BBM for its privacy, controls and immediacy with Delivered and Read statuses and message-in-progress notices.