CIO East Africa (Nairobi)

8 August 2014

Africa: Asus Revives Its Product Offering With the Introduction of the Fonepad and Two Notebook PCs

Asus has announced the introduction of its new generation Intel powered Fonepad alongside two PC notebooks in a quest to boost both its local and regional PC market share.

The Intel Fonepad tablet features the android operating system equipped with 3G connectivity along with a speaker and mic. It will retail at Ksh 22,000.

On the other hand the X200 and F200 are similar notebooks that run on the Windows 8 operating system (OS). The only difference is in their 11.6" screen, while the F200 is touch the X200 isn't. The X200 which features the Intel Core i3 will retail at Ksh 35,000 while the F200 will retail at Ksh 61,000

Speaking during the company's dealer's event that coincided with the introduction of the new devices, Chris Wen, product manager Asus Kenya said, "We are regularly producing newer and more differentiated products to match the current technological trends. Our products also fit with today's consumers needs who would want to multi task whilst having the convenience of mobility".

The introduction of the new devices comes at a time when the multinational is looking to ride on its Q2 PC shipment results that saw the growth of the company's PC market share owing to its strengthening notebook PC market.

In its business operations, the IT multinational has indicated that it will focus on channeling its resources towards strengthening its partnership with its dealers and or vendors across major local towns in efforts to reinforcing its EMEA PC market.

"Our vendors are critical to our overall business goals. It is for this reason that Asus will continue to work closely with them so as to reach our consumers in various parts and key cities like Kisumu, Mombasa and Eldoret." said Mr. Wen.

Going forward, Asus will continue to strengthen its business in the convergence PC market by creating synergies through merging of various PC form factors to create innovative end products that address its consumer's needs.

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