Dark and Lovely announced the launch of Dark and Lovely Crème 6 Oils body lotion, the first multi-active formula which combines six natural oils to help combat the six most common imperfections affecting African skin on the Ghanaian market.
African skin is more prone to certain conditions of which the most common is dullness, dryness, roughness, unevenness, tightness and an "ashy"look. As a result, many African women usually add extra oils to traditional body lotions to retain moisture and rejuvenate their skin. Based on these insights, Dark & Lovely responded to the needs of their consumers by creating a body lotion that makes it easier for them to address all these issues in one step.
Dark & Lovely which is one of the most established brands in L'Oréal West Africa's beauty portfolio identified six natural oils that treat these six skin issues and combined them into the winning formula of Crème 6 Oils which allows users to get back the skin they were born with! Dark and Lovely Crème 6 Oils, combines six natural oils with unique properties, which work together to give Africans the much needed flawless skin. The six natural oils are coconut, jojoba, Apricot, Sweet Almond, Avocado , and Shea Butter.
Speaking at a cocktail reception in Accra to launch the novelty product, Executive General Manager of , L'Oreal, Jean-Dominique De Ravignan said: "As a company, L'Oreal has been in existence for over a hundred years and has given our consumers very strong international brands brands like L'Oreal Paris, Maybelline New York, Lancôme, or Dark and Lovely and a lot more". According to him, their mission is to help people around the world realize that aspiration and express their individual personalities to the fullest and that is the single business we have focused on since our existence.
Mr. De Ravignan L'Oreal noted: "West Africa has been in Ghana since 2000. We have enjoyed the peaceful nature of the country and the warm inviting nature of the people of Ghana. This has helped our business to grow and we are grateful to you for that. "In Ghana, we have been present under the SoftSheen Carson brands which are Dark and Lovely, Blue Ice, Magic". These brands are for both male and female although for a lot of you, the perception is that the company has products for only women, he said.
"After extensively researching African skin and the market, we were determined to provide a solution to the common skin imperfections affecting our consumers" said Richard Kumassah, Brands Manager, L'Oréal West Africa. "We believe that every African woman deserves to have beautiful skin and we sought to develop a product that could recover and preserve the skin, and ultimately return it to its healthy and beautiful origin. Dark and Lovely Crème 6 Oils body lotion makes it very simple for women to get back the flawless skin they were born with."
Dark and Lovely brand Ambassador as well as one of Ghana's rising film stars and TV presenter, Ama K Abebrese commented: "Black skin is extremely beautiful but the smallest imperfection can compromise our skin's original beauty. Our skin can also get extremely dry and rough. "I often add coconut oil and shea butter to my body lotion to ensure my skin stays hydrated and moisturized throughout the day. Fortunately, this is now a thing of the past as I'm looking forward to trying Crème 6 Oils and seeing the results on my skin."
A Dermatologist Dr. Claudia Donkor said the various oils used in the manufacture of the Crème 6 Oils are able to solve the various skin problems associated with the African skin that both men and women struggle with. She advised that in purchasing lotions for use on the skin close attention must be paid to content used in the manufacture of the lotion before using it. She urged men to be more cautious about the way they treat their skin and advised them to use the Crème 6 Oils for a smoother and even skin.