The maiden edition of the Mobile Telecommunications Network (MTN) Online Forum for online managers and editors has taken place in Accra.
The Forum aimed to create an opportunity for MTN, editors and managers of online platforms to discuss the opportunities available for business development and also promote MTN's vision of leading the delivery of a bold new digital world to its customers and making customers life a whole lot brighter.
The forum gave the participants the opportunity to tour MTN's Switch and Data Center to familiarize themselves with the state of the art technology being used by the company.
It will be organised in every region once a year.
In an address to welcome participants, Mrs Georgina Asare Fiagbenu, Senior Manager, Corporate Communications, MTN, noted that the Internet Revolution had only just begun and that MTN had to work aggressively to meet customer expectations.
Mrs Fiagbenu said there was the need to meet the Customer's expectation with Strategic Systematic Network Investments and Change the customer's needs associated with new technologies and greater capabilities.
She said mobile infrastructure was the foundation on which the whole mobile ecosystem was built, hence it had to scale, remain up-to-date and become more efficient in order to withstand dynamic customer demand, growth in usage and pressure to reduce costs and innovate in service quality.
There was, therefore, the need, she said for aggressive and significant investments in New Site Builds for excellent coverage.
Mrs Fiagbenu said MTN had made great strides to improve its services and passed all recent QoS tests held by the NCA in the Northern, Eastern, Volta, Central, Western and the Ashanti regions which testified to the continuous investment of MTN in mobile infrastructure.
She expressed regret about fibre cuts and interruptions which hugely impacted on the quality of service as well as network deployment.
Furthermore, she said, the Diversion of Fibre rollout to restore fibre cuts and the lack of or failures of electrical power remained one of biggest failure reasons.
She added that battery and diesel theft, rural operational challenges and the maintenance of rural sites, due to large distances to travel, handset quality, utilities and fees, among others, were inhibiting sustainability and investments while spectrum availability was reaching capacity limitations in dense and urban areas.
Mrs Fiagbenu pledged MTN's commitment to the continuous enhancement of network quality and capacity, while focusing mainly on data, value driven and segmented products, a business drive for Small and Medium Enterprises (SMEs) and the continuous investments in the communities.
In another presentation, Mr Kwasi Gyan-Appenteng, President of the Ghana Association of Writers (GAW), noted that online media presented unique opportunities for MTN Company and brand and served as a platform of choice for breaking news - press releases, online discussions on critical issues; immediate links to social media sites; links to traditional media; campaigns and advocacy and carried relatively large documents.
Source: ISD (G.D. Zaney)