Leadership (Abuja)

22 August 2014

Nigeria: Stallion Surpasses Expectations, Announces New Brands

Multinational conglomerate Stallion group has formally announced six branded light commercial vehicles and buses at its new state-of-the-art assembly plant in Ikotun-Egbe and Badagry Expressway, Lagos State.

The Stallion vehicles are built from completely knocked down components and designed for Nigerian roads, people and their lifestyle. They will be available soon in their dealerships nationwide, Stallion Group chairman yesterday affirmed.

He said the induction of leading auto brand was crucial to the National Automotive Industry Development Plan, which essentially seeks to position Nigeria among world-class industrial economies and has been successfully achieved in other emerging countries.

"We have integrated many proven metrics into this frame work and we are mindful of the six stages of development for a brand, each equating to a different marketing priority, starting with creating basic awareness and concluding with building customer loyalty," Mr Sunil Vaswani said.

He added that the Stallion's initiative was an integrated vehicle manufacturing framework that enables Stallion Group to produce Stallion-branded high quality vehicles from knocked down components and with a view to ultimately grow into full-fledged local manufacturing industries.

An introductory price of N2.45million has, meanwhile, been introduced for Stallion Force LE (double cabin 4×4 Pickup) and N2.95million for Stallion Force SE pickup, while 16-seater Stallion Citibus is being introduced at N3.95million.

Other Stallion-made buses are Stallion Civicbus 29+1seater priced at N8.45m, Stallion Contibus 40+1 seater at N10.95m and Stallion Countrybus which is available from 42 to 66-seater. The starting price of Stallion Countrybus is offered from N12.45m.

Mr. Vaswani noted that the current population of Nigeria convincingly supports half a million vehicles annually, which is more than sufficient to sustain an emerging automotive industry.

According to him, Stallion vehicles are competitively priced to enable every potential buyer to purchase and own a choice functional vehicle.

The Stallion vehicle plant is coming on the heels of similar plants owned by the group, VON Automobile, Stallion Nissan Motors Nigeria and Hyundai Motors Nigeria plant.

These plants have created significant employment to stimulate industrial clusters such as original equipment anufacturers that includes steel plants, glass manufacturers, aftermarket shops and transportation service providers which would lead to job creation and contribute significantly to the GDP.

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