The chief executive officer (CEO) of Mukwano industries, Tony Gadhoke, has urged the government to intensify the fight against counterfeits in the country to fight the vice in the industry.
He was speaking during the recent re-launch of Nomi white at their plant in Kampala. Gadhokesaid counterfeits have proved to be a big challenge, which has forced companies to regularly look for ways to fight the vice.
"Counterfeiting is a big tumour (cancer) in Uganda and as Mukwano industries, we have to find ways of fighting these counterfeits.
The government should do something about it," he said.
According to Trademark East Africa, EAC countries lose more than Shs 1.3 trillion -- an equivalent of $500 million -- in revenue annually to counterfeits. Counterfeiting is the act of imitating and duplicating an already existing product, brand and service on the market. Gadhoke said Mukwano intends to widen its market share by being innovative.
Mukwano said it was the first company in Uganda to use fully robotic technology in developing, manufacturing and labelling of products. The entire process is automated, Gadhoke said. Gadhoke explained that the prices and sizes will remain the same. It is only the packaging that will change.
The company said this was one way of responding to the consumers' needs to ensure the company delivered products they found comfortable to use.