The Star (Nairobi)

5 September 2014

Kenya: Porsche Sets Up Franchise in Nairobi

PORSCHE, the luxury automobile maker, has joined the growing list of German firms keen on the Kenyan market with the establishment of a Sh221.6 million dealership.

Rajinder Baryan, the chairman of the dealership - dubbed Porsche Center Nairobi - said they aim to feed the growing demand for luxury sport cars by the upcoming middle class.

He said the African market serves as the fourth largest for Porsche, adding that the Nairobi franchise is expected to boost it significantly. "This facility will provide the opportunity to showcase our range of sport utility vehicles to a far wider audience. We are proud to welcome customers to the first Porsche destination in Kenya," he said yesterday during the official opening of the center and the launch of Porsche Macan, the latest SUV.

German firms have been setting up operational bases in Kenya, citing a speedy growth of the region. For example BASF opened a Sh1.2 billion chemical factory in Machakos last week while the Sustainable Energy Management Company UG has made a proposal set up a $400 million (Sh35.46 billion) waste to energy plant in Nairobi.

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