East Africa: Safaricom, Cba's 'Tell-a-Friend' Campaign Seeks to Grow M-Shwari Users

7 October 2014

Commercial Bank of Africa (CBA) and Safaricom have launched a campaign to deepen financial inclusion and access to financial services.

The campaign, dubbed 'Tell-A-Friend', targets M-PESA customers who have yet to start using M-Shwari, the revolutionary mobile savings and micro - loan solution launched nearly two years ago will see current M-Shwari customers nominate their friends and family to join M-Shwari by dialing *234*6#

...

AllAfrica publishes around 400 reports a day from more than 100 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.