Zimbabwe: First Lady's Rallies Hog Cyber-Limelight

20 October 2014

IT is generally accepted that online audiences are a tough crowd to attract, given that they have access to an avalanche of content that competes for their attention on a multitude of platforms. It becomes noteworthy when online audiences can sustain a conversation around one issue or personality for more than a few hours as is the case with the First Lady Amai Grace Mugabe's just-ended #MeetThePeople 'Thank You rallies.

A cursory glance on Zimbabwe's cyberspace attests to the fact that First Lady hogged the cyber-limelight and dominated online conversations to the obscurity of virtually everything else. On the Twitter platform, for instance, the hashtag #GraceMugabe attracted 1 439 959 impressions from October 13-19 while the hashtag #MeetThePeople attracted 1 891 869 during the same period.

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