Kenya: The Woodpecker Is Such an Amazing Bird - Learn More

15 November 2014

It is said that one of the most important tools in starting a company is the name. The name of a company plays a very crucial role in shaping how fast the company gets around. It can attract clients, or help keep them away. The other crucial tool is the logo, especially when it comes to digital marketing. The logo has to be one that tells a story on its own.

One time I wanted to test the effect of the logo to my company. I printed some T-shirts with the logo for my drivers and myself as uniforms during one of my safaris. The effect was instant. Beginning right at the airport, all the clients wanted a T-shirt each.

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