South Africa: New Media Solution to Drive Subscriber Growth

Johannesburg — MeMe Mobile, a wholly owned subsidiary of multinational tech company, Digitata, has launched an innovative media solution that allows mobile network operators (MNOs) to achieve sustainable subscriber growth, and marketers to reach Africa's massive lower-to-middle classes.

Leon de Fleuriot, Econet Wireless Zimbabwe's General Manager for Products and Services has been conducting a pre-launch pilot project with MeMe Mobile, and saw an almost immediate change in user behaviour.

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