Johannesburg — MeMe Mobile, a wholly owned subsidiary of multinational tech company, Digitata, has launched an innovative media solution that allows mobile network operators (MNOs) to achieve sustainable subscriber growth, and marketers to reach Africa's massive lower-to-middle classes.
Leon de Fleuriot, Econet Wireless Zimbabwe's General Manager for Products and Services has been conducting a pre-launch pilot project with MeMe Mobile, and saw an almost immediate change in user behaviour.
...
AllAfrica Subscription Content
You must be an allAfrica.com subscriber for full access to certain content.
You have selected an article from the AllAfrica archive, which requires a subscription. You can subscribe by visiting our subscription page. Or for more information about becoming a subscriber, you can read our subscription and contribution overview.
For information about our premium subscription services:
You can also freely access - without a subscription - hundreds of today's top Africa stories and thousands of recent news articles from our home page »
Already a subscriber? Sign in for full access to article