London — Africa's network operators need to make a New Year's resolution that they will aim to both make their data cheaper for their users and to improve the quality of the networks they are delivering on. Data in Africa creates significant revenue challenges for operators and they must be prepared to meet them head on when they spend on their networks. Russell Southwood proposes five things that need to be done to bring these things about.
All operators but mobile operators in particular live off of a share of African users' disposable income. At the top of the income pyramid, the richer of Africa's middle classes have almost as much disposable income as their European or American counterparts. They look for both price and quality and are the first to seek out the operator providing quality of delivery.
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