Africa 2.0 Launches the "Green Friday Campaign"

press release

Part of its We Are 1ne campaign, Africa 2.0 launches the “Green Friday campaign”. Green is the colour of Africa and stands for solidarity – one for all, all for one, unity – move as one and speak with one voice, leadership – for a collective impact and action through large mobilization.
The campaign is to be launched on Friday the 23rd January 2015 to show SOLIDARITY and EMPATHY towards thousands of the lives lost and victims of attacks in Africa and across the world. We urge all for unity towards all humankind.
The objective is to raise awareness amongst citizens globally and encourage them to participate and propose solutions, based on tolerance that are inclusive, pacific, constructive and more importantly we encourage them stand together as one.
The campaign is inspired by the African philosophy Ubuntu “I am because you are, we are one”. To be part of the movement you may follow the steps below:

  1. Follow WeAre1ne on all your social media platforms.
  2. Wear green and take selfies wearing green outfit with the index finger up to symbolize the "number" 1 every Friday
  3. You can also post your picture on your Facebook, Instagram and other social media and tag your friends for them to rally and follow the movement.
  4. Feel free to take group pictures around the same theme to show collective mobilization.
  5. Upload #Weare1ne videos on YOUTUBE with your testimonies around the situation wearing a green outfit
  6. If you are African or of African Diaspora please add the #FABA (For Africa By Africa) and #WEARE1NE

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