Nigeria: Coke Woos Consumers With Name Tag On Label Campaign

11 February 2015

AS part of its strategies to capture the beverage market in Nigeria, Coca-Cola, makers of the Coke drink has wormed its way into the hearts of consumers with the labelling of each bottle or can with familiar names in Nigeria.

Today, names such as Sade, Tolu, Amara, Uju, Amaria, Turai, among others, are found on each bottle or can of Coke, which is meant to create bonding and affinity in the mind of the consumers across ages.

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