Kenya: Relaxed Rules Have Helped in Mobile Agent Recruitment - Airtel

24 February 2015

Lifting of restrictions on mobile money agents has helped Airtel Kenya recruit more merchants as it bids to take convenience closer to customers, according to chief executive Adil Youssefi.

Airtel is the second largest telecom in the country and has previously pushed hard to have mobile money agents allowed to offer services of rivals.

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