Facebook has announced that it has now reached more than two million active advertisers, up from 1.5 million roughly half a year ago and 1 million a year-and-a-half ago. In addition, it is announcing a new Ads Manager app to help businesses manage their ad campaigns on the go, through their mobile devices.
"These numbers include healthy growth across South Africa and the rest of Sub-Saharan Africa," says Aidan Baigrie, Sub-Saharan Africa for Facebook. With more than 50 million active mobile users in Sub-Saharan Africa, the continent clearly demonstrates being mobile-first. "We are seeing more and more African SMEs embrace advertising on Facebook because it drives sales. At Facebook, we are delighted to play a role in small businesses' growth stories."
...