Airtel Kenya has been honoured with the go to market excellence award during the 2015 Airtel global leadership conclave that took place from 19-21 March 2015 at Atlantis Palm in Dubai. The theme for this year's conclave was "Winning Customers for Life".
The award contested amongst all 17 Airtel operations in Africa recognized Airtel Kenya's strategic business approach that encompasses its customer driven market insights, product development strategies and acquisition plans. The company achieved a 200 per cent growth in the acquisition of new high value customers with a 25 per cent improvement in month 2 decay and 50 per cent reduction in Gross Acquisition Cost (GAC).
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