South Africa: New Book Outlines 'What Is a 21st Century Brand?'

Kogan Page will release a new book, 'What is a 21st Century Brand?' that contains 20 of the best papers produced during the ten years of The IPA Excellence Diploma, on Friday 3 April 2015.

It asks, "What is a 21st Century Brand; how is it changing and what is critical now?" "What are the new mantras and principles?", "What are the new ideas on how to do it?" "What do you believe and what would you do therefore?"

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