Mali Stands At the Threshold of a New More Competitive Broadcasting Sector - Survey Results Show New Competition Fault Lines

analysis

London — With the exception of Senegal (and more recently Côte d'Ivoire), not much change has happened in the francophone broadcast sector for so long. But the long delayed transition to digital broadcasting is accelerating the move to more competitive markets. Sylvain Béletre looks at the example of Mali and picks over what the results of an audience survey in Bamako tell us about the new competition fault lines.

At first glance, Mali's TV and radio market is dominated by the Government broadcaster ORTM. It operates two TV channels (ORTM and TM2) and a number of radio stations that compete with private broadcasters. The latter are more numerous in the radio than TV sector.

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