To stay focused or to take selfies? In an advert calling for new young blood to join their company, investment corporation Allan Gray, gives a hilarious take on what happens in a student study session.
In a library, surrounded by heavy textbooks, six students are blearily gazing at the work they're meant to be studying. The conceit of the advert is that Allan Gray installed five "hidden" cameras to track down exactly what students get up to during their study sessions. The answer: selfies are the best distraction for those who can't stay focused.
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