Online hotel booking portal Jovago has announced the opening of an office in Addis Ababa, Ethiopia this May. The office will be the company's first in Ethiopia, in a move aimed at bringing service development and business management closer to the Ethiopian market.
Jovago's presence comes in response to the regional demand and growth in online bookings. This is well indicated in a recent regional survey which placed online hotel bookings at 37 per cent while a report by UNWTO put online travel related activity at 59 per cent worldwide. Ethiopia has also shown great interest and potential in growing this tourism sector, with about 400 hotels in Ethiopia now partnering with hence creating the largest online network of hotels there.
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