Nigeria: Nollywood and the Creative Industries - a Tale of Two Possibilities

In contrast to the well-meaning but ineffective GEJ administration, the Buhari administration must create a level playing ground of policy entrepreneurship for the creative industries. Let the quality of ideas and ability to execute be the touchpoint for decision making.

No one can take away from Goodluck Jonathan the fact that his was the first administration to pay significant attention to Nollywood and the Creative Industries. However, we can certainly assess the impact this attention has had. Without focusing on apportioning blame, it is necessary to understand what the GEJ administration got wrong in its approach to the creative industry in order to correct it and help the industry achieve its potential.

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