Nigeria: A Harvest of Bounties With MTN Trutalk

28 June 2015
opinion

A few months back, MTN again delivered on its brand promise when it introduced a new tariff plan, which offers as low as 11 kobo per second for calls made on the revamped MTN TruTalk platform. The new offering allows customers to migrate to the TruTalk platform after which they register their first 11 numbers. The numbers can be replaced with new ones if so desired by the customer. In addition, customers have the privilege of registering three numbers from other networks, while enjoying the same tariff.

For a football-loving country with massive followership of various European leagues, including the UEFA Champions League, it is indeed a stroke of genius on the part of MTN to strategically align the passion for football to its new product offering. An allegory of some sorts, registering your best 11 numbers is like having your first 11 team members who are expected to win in every football match .

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