Kericho Governor Paul Chepkwony yesterday showcased traditional herbal medicine to investors at a forum in America.
Chepkwony, who is attending the Trade and Investment Conference in Maryland, pulled out an assortment of traditional herbs in his address.
He received a standing ovation as he named the medicinal value of each herb, the disease it treats and how it is prescribed.
Also present were six other governors from the Kalenjin community.
Chepkwony said traditional medicine presents one of the key investment opportunities.
He said it can earn Kenya more foreign revenue than tea and coffee put together if fully exploited.
Chepkwony advocated the setting up of a factory in South Rift to manufacture herbal medicines.
He said this will help in research and training of herbalists and medics as well as production of own medicine hence cost reduction on purchase.
The governor said traditional medicine should be integrated with conventional ones.
"From my experience as a pharmaceutical chemist, I can assure you that this will transform Kenya from a developing to developed nation," he said.
"What we need is simply to channel resources towards empowering the very many herbalists in our communities and modernising the way of doing things."